The Independent Film Project of Minnesota wanted a completely new brand experience. It’s prior was dated and didn’t reflect the mission of the organization for the future. Starting with a workshop deconstructing their current brand and rebuilding from it core. I directed the project in it’s entirety along with design all aspects of the work. The scope of the work include logo, patterns, secondary design executions, motion adaptations, and brand book.
Client: IFP - Independent Film Project MN