Moo Chocolates is a family owned business located in Greenwich Connecticut. The mission of Moo is to create wholesome, natural chocolate treats that aren’t made from ingredients that are unpronounceable or artificial. Inspired from family trips to Switzerland, they have created a variety of flavor combinations with both milk and dark chocolate offerings. I’ve been there from the beginning, helping develop their brand identity, packaging, POP, website and marketing collaterals. Originally positioned as a kids offering, Moo is currently shifting it focus to more all family and health conscious consumers.